The majority of executives say their companies lack "coherence." They struggle with setting a clear and differentiating strategy, ensuring that day-to-day decisions are in line with their strategy and allocating resources in a way that supports the strategy, according to a Booz & Company survey of more than 1,800 executives.
The research also shows that companies with more "coherence"—where executives claim that strategy, capabilities and product offerings are in sync—perform better. Other findings include: A majority of executives (64 percent) say that their biggest frustration factor is "having too many conflicting priorities."
In addition, half of the executives (50 percent) consider setting a clear and differentiating strategy a significant challenge and most executives (52 percent) do not feel their company's strategy will lead to success.
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