To sustain its leadership position among racing and luxury vehicles, Ferrari needed to maintain its technological superiority across all aspects of its business operations, while adhering to stringent and dynamic regulatory challenges. Ferrari tapped Tata Consultancy Services (TCS) to help drive its increasingly complex IT environment.
The Challenge: Ferrari is noted for incorporating cutting edge technology in its product design while adhering to the highest standards of quality control expected from one of the premiere brands in luxury performance automobiles. Ferrari was looking to enhance its IT platform to deliver cutting edge business support capable of integrating advanced business processes into product lifecycle tools, establishing a synchronized platform, and automating internal processes to drive improved efficiencies.
The Solution: After conducting a benchmarking study with Ferrari, TCS provided an extended portfolio of services to Ferrari, including end-to-end turnkey engagement in a comprehensive CAD migration and other breakthrough technology implementations, as well as putting in place a dedicated Ferrari Offshore Development Center in India.
The Result: Garnering recognition as Ferrari's "Technology Advisor," TCS' partnership with the sports car manufacturer caters exclusively to the company's unique software development, product engineering and quality assurance demands. As a result, Ferrari has benefited from a new PLM system that provides an expanded support window, significant cost advantage as well as the improved IT flexibility and agility required to run Ferrari's speed and performance-driven business. TCS supports continuous innovation at Ferrari by ensuring reduced lead times for the design phase, better quality and user acceptance through detailed testing procedures, reduced implementation time, lower costs and enhanced risk management through process documentation, and process automation.
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