Teaching Your Business to Market Itself
By John Jantsch
Penguin Publishing
$25.95, 256 pages
Say goodbye to those elaborate, expensive marketing ploys that are eating away at your company's budget. It's back to the basics with John Jantsch's book The Referral Engine . In this informative work, Jantsch teaches readers to take a step back from budget-swallowing advertising and replace it with the simple power of customer referrals.
The book puts the reader in the driver's seat and provides the secrets to fine-tuning a company's "Customer Referral Cycle," which Jantsch says is the key to generating a large customer base—and revenue—without a hefty marketing budget.
In addition, the book's website (referralenginebook.com) contains a comprehensive list of all the companies that Jantsch says are either "doing something very referable or could help you be more referable." Spend thirty seconds on the site and you'll surely relocate yourself to one of the links. (It looks like Jantsch's method is already working…)
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