How to Win in the Billion-Dollar Market of Strategy Consulting, Technology Solutions, and Outsourcing Services
By Gary S. Luefschuetz
McGraw-Hill,
$49.95, 320 pages
It's clear that there have been some major changes in the economy since the 2008 financial crisis, but rather than fall prey to these misfortunes the professional services industry has chosen this time to adapt to the new business environment and flourish in the face of turmoil. Anyone in line-management or business development roles knows this is a good place to be during these hard times, which is the premise of the author, Accenture's Gary S. Luefschuetz.
In his book Selling Professional Services to the Fortune 500 , he explains how to successfully sell to the world's biggest companies by providing insight on every aspect of the sales process. Luefschuetz's tips help readers maintain a competitive edge in the industry by explaining everything from how to create brand awareness to how to manage stakeholders throughout the sales and delivery cycle.
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