Booz & Company says strategy development should begin with internal capabilities, not at the market level, according to new research authored by the firm's Paul Leinwand and Cesare Mainardi.
Major world market leaders, such as Procter & Gamble and Coca-Cola, benefit from a "coherence-premium," which is a measurable way of keeping track of a company's coherence and its benefits. Data shows that coherence correlates strongly with greater profitability, making it a key player in running a successful company.
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