The 11 Steps That Turn Raw Ideas Into Brilliance
By Gerald Sindell
New World Library, $19.95
138 pages
Gerald Sindell is the founder of Thought Leaders International, a firm that specializes in guiding a variety of leaders and organizations to maximize returns on their ideas and innovations.
His 11-step process, nicknamed "Endleofon" after an old English word meaning eleven, is the core of the principles behind The Genius Machine. According to Sindell, the system is designed to get you from the beginning of a problem to the point where your work is fully developed and ready to be unleashed to the world.
The relatively short book is billed as a comprehensive step-by-step guide to not only idea development, but thinking through an issue, or creating a revolutionary innovation. Whether your goal is to persuade a critical audience or fulfill a fundamental human need, The Genius Machine helps you bring your unpolished, raw ideas into fruition as robust, polished ideas ready to change the world.
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