Earning Customer Loyalty in a Compulsion-to-Compare World
By Jill Griffin
Jossey-Bass, $24.95
246 pages
These days, comparing prices and products on the Internet is a common bargain-hunting technique. The simplicity of finding bargains with a few mouse clicks has dramatically transformed the way consumers buy across every industry and sector.
This new breed of buyer, "the search-and-switch customer," is forcing businesses to seek out new ways to enhance customer loyalty. Loyalty guru Jill Griffin, who has advised Microsoft, Dell, Toyota and others, provides a fresh, new arsenal of loyalty solutions uniquely designed for today's new world of bargain-hunting consumers.
To earn customer loyalty in this new world, a business must consistently deliver superb customer value that buyers recognize and reward.
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