Why Customers Come Back
By Jim Champy
FT Press, $22.99
154 pages
In these difficult times, attracting and retaining customers can be an onerous task. The economic difficulties customers are facing have ushered in a new era of valuing transparency and authenticity, and eschewing pricey, elaborate ad campaigns.
In Inspire! Jim Champy, chairman of Perot Systems' consulting practice, and the author of the bestsellers Outsmart and Reengineering the Corporation, offers case studies of successful companies on the move that have adapted to this new breed of skeptical customers through clever, colorful strategies illustrated in his latest work.
Be it allying themselves with a compelling cause, forging creative and mutually beneficial relationships with distribution partners, or simplifying the complex, the companies written about in this book all have one thing in common—their customers can't get enough.
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