The Business of Managing and Marketing in the Age of Turbulence
Philip Kotler and John A. Caslione
Amacom, $25
224 pages
Ever since the dramatic 776-point drop in the Dow Jones Industrial Average on Sept. 29, 2008, business leaders nationwide have been asking the same questions: How deep will this recession be? How long will it last? When will our economy return to "normal" conditions?
The fact is, uncertainty has increasingly become the standard state of affairs for markets, industries and companies not only in the United States, but worldwide.
In Chaotics , authors Philip Kotler and John A. Caslione pool their expertise to provide business leaders with a system for navigating the turbulent times by providing examples of the insights, strategies and tactics of top business leaders to help companies turn all the uncertainty into an opportunity to thrive in the worst and best of times.
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