How Top Organizations Leverage Networks for Performance and Growth
Rob Cross and Robert J. Thomas
Jossey-Bass, $29.95, 217 pages
No one is questioning the value of networks. What people are questioning, however, is how that value can be applied to business. While most leaders understand the value of informal networks, many still aren't sure how they can help a company's bottom line.
As a result, there are plenty of misguided and flawed attempts—and who can afford those in this current climate? In Driving Results Through Social Networks, authors Rob Cross and Robert J. Thomas, show how executives and managers can better leverage these traditionally invisible assets.
The authors have spent the better part of the last decade working closely with executives from more than 100 top-level companies and government agencies. They describe, in detail, how leaders are using network thinking to increase revenues, lower costs and accelerate company innovation. And much of what you will read can be applied to your business quickly and with minimal costs.
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