CM: Should Sapient and other IT consultancies fear IBM's efforts to focus its vast R&D resources on consulting engagements?
Greenberg: When you have an ivy tower R&D group, you end up with lots of innovations that don't go anywhere. So I think that from IBM's hardware and software view, if they can get clients to engage at that level with researchers (who probably aren't the world's best consultants), I think it's very good for IBM and it probably would be helpful to clients just to see some of the possibilities. Maybe I'm wrong, but I don't see this as being a fundamental shift as far as what's going on in consulting.
Consulting remains broken down into three big buckets. The first is strategy and business consulting,
© Arc, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to TMSalesOperations@arc-network.com. For more information visit Asset & Logo Licensing.