CM: Two years ago, it was pretty common for consultancies to accept equity in their dot-com clients in lieu of fees. What's your opinion of this practice?
Sviokla: I think the idea of taking equity was never really a good idea. We took very little of it. I think what happens is that for a start-up company, cash is too dear — even when cash was easy. The "grass is greener" idea for consultants is how to
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