Why Women Mean Business

Why Women Mean Business
Understanding the Emergence of Our Next Economic Revolution
Avivah Wittenberg-Cox and Alison Maitland
349 pages, $34.95, Wiley
Gender's evolving role in the business world, say Avivah Wittenberg-Cox and Alison Maitland, is a topic that needs to be addressed—but hasn't. Wittenberg-Cox, CEO of gender consultancy 20-First, and Maitland, a journalist, did their homework on the topic: They talked to CEOs and government officials throughout the world to find out their perceptions of the effect women have on global economies. The authors say this is a crucial topic to explore as women increasingly dominate the talent pool and make the bulk of consumer purchases. To help the genders co-exist, they developed a managerial plan that incorporates the best of both genders, and, in finding gender harmony in their own tome, reached out to Michael Kimmel, professor of sociology at the State University of New York. Kimmel clearly sees the value in Wittenberg-Cox and Maitland's book, calling women's entry into the workforce the "single greatest transformation of the labor force in European and American history." Apparently, women really do mean business.

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