LRA Worldwide, Horsham, Pa., has taken on a new project for current client Hyatt. The consulting, organizational development and research company that specializes in customer experience management had previously been conducting quality assurance site evaluations for Hyatt. Now, LRA Worldwide is working with Hyatt to develop customized programs for the new Hyatt Select Group, comprised of the Hyatt Place and Hyatt Summerfield Suites brands.

LRA will be charged with a variety of tasks, such as ensuring that all elements, from branding to service, meet the respective property's standards.

"Each of our brands is designed to deliver a distinct and memorable guest experience," says Jim Chu, senior vice president of franchise services and owner relations for the Hyatt Select Group. "LRA's unique approach and deep sector experience in the hospitality and lodging industries made it an easy decision to expand our relationship. They customize each program to the specifications of the individual brand and deploy professional hospitality consultants to conduct the site evaluations, ensuring that we get the insights we need to deliver the promised guest experience at every property, every day."

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