Accenture to Sponsor World Travel & Tourism Council's Tourism Satellite Accounting Research

Accenture will become the global sponsor of the World Travel & Tourism Council's (WTTC) Tourism Satellite Accounting (TSA) research for a three-year term. The TSA research is the principal tool used by the WTTC to educate policy and business leaders about the travel and tourism industry's economic strength and importance. The TSA research, produced for 174 countries, is the pre-eminent source of data about and forecasts for the industry. The research is distributed directly to government officials, CEOs, industry leaders and researchers to study the economics of the industry. Accenture's sponsorship will help WTTC expand the reach of the research as well as determine what the findings mean for the tourism industries of specific countries and regions. As part of its sponsorship, Accenture will analyze the TSA research results in countries such as the United Kingdom, France, Germany, China, India and the United States and provide written points of view about how companies in the travel industry can improve performance through technology, customer insight and innovation.