If you want to interview McKinsey & Company director Jonathan Woetzel, you had better be calling from the South China Morning Post or maybe the Asian Wall Street Journal. (Even The McKinsey Quarterly allegedly has had to take a number from time to time.)
Woetzel, who lives with his family in Shanghai, 10 years ago helped open the firm's local office there after tours of duty in Hong Hong, Los Angeles, New York, and Zurich. Fluent in Mandarin, Woetzel undertakes projects that span both the public and private sectors. Besides a portfolio of CEO clients, over the past decade he has helped the State Economic Commission of China in developing regulatory initiatives to energize the foreign investment environment in China.
As China's Economic Opening to the Outside World becomes the hot topic inside CEO suites around the globe, Woetzel today can boast of having written the book — literally. First published in 1989, Woetzel's China's Economic Opening to the Outside World is today counted among the first books to predict the impact of China's economic revolution, both on its domestic politics and on the global economy. Woetzel's crowded schedule these days, however, may be traced to his latest effort, titled Capitalist China: Strategies for a Revolutionized Economy.
The book has struck a chord in consulting circles, where Woetzel's verbiage has been resonating strongly with the profession's strategy encampments.
"Competitive advantage has replaced government relationships as China's business currency," the McKinseyite is fond of repeating. If so, Woetzel's two worlds, China and consulting, now trade in a common currency.
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