Boutique Consulting: Winning Business But Missing What Clients Value
Date: Thursday, June 4, 2026
Time: 2pm ET | 11am ET
Cost: Complimentary
Produced and Sponsored by:
Boutique consulting firms are successfully attracting new clients and winning business against their larger competitors, proving that agility and specialization are powerful assets. This success is driving pipeline and revenue, but it often conceals a critical blind spot: a lack of deep intelligence on why these deals are won, what clients truly value, and who the real competition is. Without this insight, sustainable growth is a challenge.
Join us for a special webcast designed to equip leaders of boutique consulting firms with the crucial intelligence needed to build a more resilient and effective growth strategy. We will move beyond surface-level wins to explore the underlying dynamics of client perception and competitive positioning.
You will learn how to:
- Identify and capitalize on new business opportunities specifically available to boutique firms.
- Bridge the critical gap between how clients perceive your firm and what you believe your core value proposition is.
- Gain a clear understanding of your true competitive landscape—it may not be who you think.
- Implement actionable changes to your business development and marketing strategies to improve your win rate and accelerate growth.
Register Now!
Speakers:
Ben Edwards leads CMap's go-to-market in consulting enabling boutique firms to leverage their operations solution & deep consultancy IP & IC. Originally from the UK, but now in USA, Ben's primary experience is driving market expansion across North America. This year he's already worked with 100's of consultancy firms across management, data, tech, AI & other niches where SMB consulting firms are thriving.
Tom Rodenhauser is one of the most recognized global consulting industry analysts, producing consulting buyer research insights across North America and Globally. Tom has spent over 30 years analyzing the management consulting and IT services industry, working with some of the most recognized global consulting firms to navigate the future of the consulting industry. Tom's perspectives utilize latest proprietary intelligence and data that provide his cutting-edge pulse on the future of the consulting sector.
Moderator:
Michael Webb | Director/Editor-in-Chief | Consulting Magazine
Can't attend live? Register and view the webcast on demand.