A new report from Certinia, co-sponsored by Salesforce, indicates that the rapid adoption of Artificial Intelligence is creating a significant performance divide among professional services organizations (PSOs). Firms with unified platforms and strong data foundations are capitalizing on AI, while others are falling behind due to skills gaps and disconnected systems.
Why it matters: The findings suggest that simply investing in AI technology is not enough. Success in the AI era for services firms hinges on strategic preparation, particularly in unifying operational data and systems to effectively leverage AI tools.
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