Boston Consulting Group (BCG) and Pencil, a leading GenAI-powered marketing platform from The Brandtech Group, have announced a global strategic partnership to accelerate enterprise adoption of AI in marketing.
The collaboration combines BCG’s expertise in AI transformation and organizational change with Pencil’s GenAI technology to help global brands swiftly transition from pilots and trial initiatives to full-scale deployments. The partnership is designed to drive meaningful efficiency gains, cost savings, and performance improvements across marketing functions.
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