MERGE Acquires Blazer

MERGE expands integrated capabilities with acquisition of Raleigh-based consulting firm Blazer.

Michael Webb | June 02, 2025

Strategic acquisition fuels innovation and early-stage consulting capabilities for consumer, health and financial services brands

MERGE, a leading marketing and technology agency, has announced it has acquired Blazer, a strategic consulting firm, as part of its ongoing growth trajectory and expansion of service offerings. This move marks the launch of MERGE’s new cross-functional offering, built to deliver scalable, integrated and insight-led solutions that address the complex needs of today’s most dynamic organizations.

These integrated offerings, powered by Blazer’s consulting expertise and MERGE’s creative and technology strengths, will help clients solve challenges and optimize for opportunities at earlier stages, from strategic planning and data analytics to digital experience design and go-to-market execution. MERGE’s evolved model will support and expand their strategic focus on the intersection of high-growth consumer and health industries.

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