Key survey insights: The report, based on a March 2025 survey of 309 supply chain decision-makers and influencers from U.S. and Canadian companies with annual revenues between $10 million and $1 billion, reveals several key trends:

Top Priorities: Over the next 12 to 24 months, sustainability (defined broadly as supply chain resilience) and keeping up with compliance are the most critical concerns, with 56% of respondents rating each highly.
- These are followed by inventory management, profit visibility, and risk management, each cited as highly important by 51% of respondents.
- Notably, automation and cost reduction were ranked lower, with 44% considering them highly important.
Tech Investment: Despite 93% expressing confidence in their current data accuracy, a significant 91% agree they need to invest in technology to improve operational effectiveness.
AI Interest: Nearly nine in ten respondents (88%) are keen to explore how artificial intelligence (AI) can be deployed to enhance their supply chain success.
Tariff Preparedness: A majority (85%) feel very or somewhat prepared for potential new trade and tariff stances in the next six to 12 months. However, preparedness varies geographically, with 87% of U.S. respondents feeling prepared compared to 76% in Canada. The report acknowledges that the tariff landscape has seen significant changes since the survey was conducted.

What they're saying: "The pandemic forced businesses to improve supply chain data and have better information overall about where goods were coming from,” said Dr. Tu Nguyen, RSM Canada economist. "While things seem to be a lot better now, the current uncertainty in the trade environment could be another wake-up call for businesses that still don’t have the best transparency or visibility into their supply chain.”

SURVEY: Supply Chain Sustainability, Compliance Top Concerns for Midmarket

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