PwC Launches New Global Brand Positioning

PwC reveals new brand positioning, updated visual and verbal identities and advertising campaign.

Michael Webb | May 01, 2025

Global advisory PwC has unveiled a new brand positioning, visual and verbal identity. This will be brought to life through an advertising campaign called “So You Can.”

PwC’s new brand positioning and identity better reflect how it works today to support clients in unlocking and protecting value. It also ensures that PwC’s identity provides the right platform for the future. At the heart of the new positioning is a clear purpose: helping clients build, sustain and accelerate momentum.

To continue reading, become an ALM digital reader

Benefits include:

  • Authoritative and broad coverage of the business of consulting
  • Industry-leading awards programs like Best Firms to Work For, Global Leades and Rising Stars
  • An informative newsletter that goes into the trends shaping the industry
  • Critical coverage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Terms of UsePrivacy Policy

Copyright © 2025 ALM Global, LLC. All Rights Reserved.