SURVEY: Private Equity Leaders More Confident in Gen AI than M&A Executives

Accenture Analysis finds average level of Gen AI adoption among dealmakers is up nearly a third (30%), from a fourth (24%) a year prior.

Michael Webb | March 25, 2025

Accenture offices in Vancouver, British Columbia, Canada.

Study notes majority of deal makers use tech and AI pre-deal, but only 7% apply Gen AI in half of deal stages.

A new report from Accenture finds more dealmakers are using tech and AI to accelerate pre-deal versus post-deal insights, and only 7% of dealmakers are applying gen AI in at least half of their deal stages despite this group being over 4x more likely to report they consistently capture value post-acquisition. Titled “Unlocking alpha in deals: How top dealmakers leverage tech, teams and partners” the report pairs insights sourced from 650 M&A and PE professionals with an analysis of 400 public M&A firms to analyze how tech, AI and gen AI are changing dealmaking.

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