West Monroe Unveils Rebrand

West Monroe, a global business and technology consulting firm, has announced the launch of its rebrand, signifying a new phase in the firm’s 22-year journey. The rebrand reflects West Monroe’s position in the professional services industry as the next-generation consulting firm— delivering fast, measurable value through a no-nonsense, hands-on approach that leaves outdated consulting approaches in the past.

West Monroe’s rebrand is a direct response to the evolving needs of consulting buyers and the broader economy, reinforcing the firm’s three core strengths and differentiators as identified by West Monroe’s clients and employees:

1. Collaborating side-by-side with clients to break down organizational siloes and co-create solutions that create lasting impact.
2. Focusing on value from the start, delivering results early, often, and iteratively to achieve maximum impact.
3. Uniquely combining business and technology expertise with a practical, results-driven approach to accelerate business value.

“We’ve entered West Monroe 3.0, a pivotal moment that positions us to lead where the market is heading,” said Kevin McCarty, CEO and co-founder. “Executives need consultants who are not only fluent in business and tech, but also can execute the plans they design. That’s who we’ve always been, and that’s who we’ll continue to be. Our new brand amplifies our no-BS approach, partnering with clients to implement solutions that deliver value. We are excited to be doubling down on what makes us unique.”

West Monroe’s refreshed brand reflects a critical moment in the consulting market, as buyers increasingly seek innovative approaches to cost management, applied technology and tackling unprecedented workforce changes. As companies face mounting challenges, they seek consulting partners that can help them act within the cost and timing pressures of a dynamic economy. According to Source Global Research, 62% of consulting buyers expect to use more external support in 2025 while 32% expect those firms to deliver more concrete results for their organizations. This fierce concentration on ROI is what West Monroe’s clients say it does best. The firm is rated 12 percentage points higher than the industry average for driving more value than fees paid. Additionally, 97% of West Monroe clients consider the firm a strategic advisor and the firm boasted a Net Promoter Score® of 80 in 2024.