Competitive intelligence and law practice management expert to lead proposition marketing efforts. Harbor, a provider of expert services to law firms, corporations, and their law departments, has announced that Zena Applebaum has joined as Senior Vice President of Market Development. Applebaum will report to Chief Revenue Officer Kaye Sycamore, and lead proposition marketing and strategy for Harbor.
Applebaum brings more than 20 years of experience in proposition strategy, law practice management, competitive intelligence, and product marketing. She joins Harbor from Thomson Reuters, where she served as Vice President of Product Marketing, leading go-to-market strategy including the release of generative AI enhancements in Westlaw and Practical Law as well as other legal tech solutions.
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