Industry Intelligence Mergers and Acquisitions

ZS Acquires Digital Additive

Addition of SaaS company boosts personalized marketing solutions; strengthens Salesforce capabilities. Global management consulting and technology firm…

Michael Webb | June 11, 2024

Addition of SaaS company boosts personalized marketing solutions; strengthens Salesforce capabilities.

Global management consulting and technology firm ZS has announced it has acquired Digital Additive, a leading Salesforce digital marketing agency that specializes in helping businesses leverage the Salesforce Marketing Cloud ecosystem to build data-driven, personalized marketing campaigns and deliver impactful results. Now, together with Digital Additive, ZS has strengthened its end-to-end customer engagement capabilities, including digital data and analytics, customer orchestration and marketing activation.

"Our team at ZS has been focused for years on using Salesforce solutions to help clients transform their marketing offerings and digital customer experience," said ZS CEO Pratap Khedkar. "Digital Additive brings a wealth of Salesforce expertise, and ZS can now deliver even more value for clients who want to create high-impact customer interactions and accelerate growth."

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