Publicis Sapient and Marriott Bonvoy Apply Generative AI to Make Finding Vacation Homes Easier

ChatGPT-like tool helps travelers and vacationers explore vacation options using natural language to describe ideal options.

Publicis Sapient, a digital transformation company and arm of advertising agency Publicis, has collaborated with Homes & Villas by Marriott Bonvoy, to test a transformative Generative AI-powered search product that will match travelers with the perfect home and destination based on a natural language search describing their desired vacation. This next-gen search will take travelers' own preferences and offer a curated list of properties from the 140,000 available vacation rentals on the Homes & Villas by Marriott Bonvoy platform.

"Generative AI is set to change the customer experience paradigm and drive new ways for brands to provide value to their customers. The new Gen AI-powered search product for Home & Villas by Marriott Bonvoy is going to transform how guests can search and plan for vacations, while further expanding Marriott's data and AI capabilities," said Nigel Vaz, CEO of Publicis Sapient. "We're excited to see this latest innovation from our unique outcome-based partnership with Marriott International come to market, accelerating how we partner to create exceptional products, services and experiences for Marriott customers and their business."