Publicis Sapient Collaborates With Google Cloud To Launch Retail Media Network Accelerator

Accelerator enables clients to drive millions in new revenue with personalized ads on digital and physical properties.

Publicis Sapient, a digital business transformation company, has announced an Industry Value Network (IVN) partnership with Google Cloud to launch a Retail Media Network (RMN) Accelerator. The RMN Accelerator enables clients to unlock new revenue streams and achieve full revenue potential, while also improving customer engagement and experience. This partnership brings together the unique offerings of Publicis Sapient, its parent company Publicis Groupe, and Google Cloud to enable "Power of One," Publicis Groupe's blend of systems integrator and media agency capabilities, across Google Cloud and Google Marketing Platform.

Publicis Sapient's RMN Accelerator is a differentiated high-value solution that accelerates time-to-value for clients. It provides the foundation for a Retail Media Network, allowing retailers to monetize consumer and product data by establishing an advertising platform on their digital and physical properties. The RMN Accelerator lowers the barrier to entry for retail media networks to increase their presence across large and long-tail advertisers.