Industry Intelligence Surveys

Insight Survey: Generative AI Adoption High; Most Trying to Achieve Better Productivity, Customer Engagement

Two-thirds of companies have made gen AI tools available to workforces, yet business leaders are still learning how to keep up with the evolving tech. A…

| December 27, 2023

Two-thirds of companies have made gen AI tools available to workforces, yet business leaders are still learning how to keep up with the evolving tech.

A survey conducted by Insight Enterprises (NASDAQ:NSIT) in partnership with The Harris Poll found that two-thirds (66%) of business leaders say their company has deployed private, secure generative AI tools to the workforce, and a similar number (65%) say their department has been tasked to identify use cases for their organization.

Companies report several benefits they are trying to achieve from generative AI initiatives. More than half (54%) report improved productivity as a top outcome expected from the technology; around two in five cite improved customer experience (42%), improved customer service (40%), and/or reduced human error (37%). That said, employee knowledge or training on generative AI tools remains a top barrier to implementation (32%), indicating that more education and training is required.

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