Publicis Sapient Acquires Full Stake in Publicis Sapient AI Labs

Acquisition bolsters the digital business transformation services, data & AI capabilities and deepens data science talent bench

Publicis Sapient, a digital business transformation company, has announced the acquisition of Publicis Sapient AI Labs, an innovative artificial intelligence (AI) research and development joint venture launched in 2020 in partnership between Publicis Sapient, Elder Research and Tquila. The acquisition will further strengthen Publicis Sapient's data & AI capabilities and enable the company to develop innovative solutions across industries for a wide range of applications, such as generative AI, natural language processing (NLP), computer vision and autonomous systems.

Transforming the way enterprises interact and understand their customers, Publicis Sapient AI Labs combines Publicis Sapient's more than 30 years of global delivery of its SPEED (Strategy, Product, Experience, Engineering and Data & AI) capabilities with Elder Research's 28 years of expertise in the multidisciplinary fields of data science, AI and machine learning and Tquila's record of hiring and rapidly scaling new technology services practices worldwide.