BRG Announces Shawn Ashworth and Murali Gokki Join Corporate Finance Practice

Berkely Research Group has announced that Shawn Ashworth and Murali Gokki have joined the firm as managing directors within its Corporate Finance practice and will be co-heads of the Retail Performance Improvement (PI) team, further enhancing the firm's Strategic Performance Solutions (SPS) group.

With over 45 years of collective experience serving as trusted advisors to C-suite leaders, private equity sponsors and boards of directors of global retail and consumer products companies, Ashworth and Gokki bring unparalleled expertise to their roles. They have a proven track record of solving complex strategic and operational challenges that are critical for driving financial and organizational success. Further, their deep understanding of the unique dynamics and complexities of the retail and consumer sectors, combined with their strategic thinking and data-driven approach, position them as invaluable assets in helping BRG's clients achieve their business objectives.

Ashworth's expertise spans critical functions including merchandising, category management, consumer insights, planning, digital commerce, store operations and general and administrative (G&A) optimization. Gokki is highly regarded for his expertise in product-to-market, private label, global sourcing and supply chain, licensing partnerships and G&A optimization. In addition, they both have significant expertise advising both private equity and strategic buyers on M&A transactions and leading transformation projects post-acquisition to deliver value-creation opportunities on an accelerated timeline.