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Publicis Sapient Acquires Practia

Acquisition will extend Publicis Sapient's digital business transformation capabilities and global delivery platform into one of the world's fastest-growing…

Michael Webb | March 30, 2023

Acquisition will extend Publicis Sapient's digital business transformation capabilities and global delivery platform into one of the world's fastest-growing regions for digital business transformation

Publicis Sapient, part of Publicis Groupe (Euronext Paris FR0000130577, CAC 40) announced the acquisition of Practia, one of Latin America's leading independent technology companies and provider of digital business transformation services. Practia will become part of Publicis Sapient, Publicis Groupe's digital business transformation company.

Founded in Buenos Aires, Argentina, in 1995, Practia has worked over the last 28 years with a large and diverse portfolio of more than 1,000 clients, across a range of industries from retail and telecommunications to health care and financial services, in its efforts to transform their digital strategies. With offices in Argentina, Chile, Mexico, Peru, Brazil, Colombia and Spain, a business presence in Uruguay and the U.S., and an impressive team of 1,200 across product, experience, engineering and data & AI, Practia brings high-demand skills in key geographic locations that will further strengthen Publicis Sapient's global offerings on behalf of its clients.

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