According to Black Friday-Cyber Monday Survey, shopping around the Thanksgiving holiday set to be strong for retailers as resilient consumers find ways to keep the season merry and bright.
While shoppers look for ways to make the holidays festive, inflation is weighing on the spirit of the season. As consumers are creating their gift lists and checking them twice, Deloitte's 2022 Black Friday-Cyber Monday Survey examines what retailers can expect from shoppers between Thanksgiving and Cyber Monday. Conducted online Oct. 19-28, the report surveyed 1,200 adults, ages 18 and over, who plan to shop for holiday gifts.
Key takeaways
- Consumers will spend an average of $500 during the Black Friday and Cyber Monday (BFCM) shopping events (Thursday, Nov. 24 – Monday, Nov. 28), up 12% from last year.
- During the holiday weekend, shoppers plan to rely more on credit payment options, including credit cards (48%) and buy now, pay later (37%) to stretch their holiday budgets.
- In search of deals and promotions, shoppers will spend half of their holiday budgets over the BFCM period.
- 8 in 10 holiday shoppers plan to shop during BFCM events (versus 71% in 2021).
Thanksgiving spending to spark joy for retailers
