Accenture Study: Shopping on Social Media Platforms Could Reach $1.2 Trillion Globally by 2025

Growth is predicted to be driven primarily by Gen Z and Millennial social media users.

A new study by Accenture (NYSE:ACN) found that the $492 billion global social commerce industry is expected to grow three times as fast as traditional e-commerce to $1.2 trillion by 2025. Growth is predicted to be driven primarily by Gen Z and Millennial social media users, accounting for 62% of global social commerce spend by 2025.

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