More Than One-Third of Global Consumers Willing to Pay More for Sustainable Alternatives

Simon-Kucher & Partners' Global Sustainability Study reveals more than a third of global consumers are willing to pay more for sustainability as demand…

Michael Webb | November 02, 2021

Simon-Kucher & Partners' Global Sustainability Study reveals more than a third of global consumers are willing to pay more for sustainability as demand grows for environmentally-friendly alternatives.

While attitudes vary across generations, countries, and industries, 85% of consumers have become 'greener' in their purchasing in recent years. Companies must act now to avoid obsolescence in the future.

As the 2021 United Nations Climate Change Conference (COP26) continues in Glasgow, and global leaders discuss the importance of acting on climate change, at least a third of the world's population seems ready to put their money where their mouth is when it comes to sustainability.

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