More Than One-Third of Global Consumers Willing to Pay More for Sustainable Alternatives

Simon-Kucher & Partners’ Global Sustainability Study reveals more than a third of global consumers are willing to pay more for sustainability as demand grows for environmentally-friendly alternatives.

While attitudes vary across generations, countries, and industries, 85% of consumers have become ‘greener’ in their purchasing in recent years. Companies must act now to avoid obsolescence in the future.