New brand includes re-focus of teams, offerings and culture to improve client engagement.
IBM today unveiled a new brand identity as part of its hybrid cloud and AI strategy. In anticipation of the Kyndryl spin this quarter, IBM has renamed its Global Business Services unit to IBM Consulting to better convey the nature of its capabilities.
The consulting industry is seeing tremendous demand given massive shortages in IT skills and expertise. Business leaders are looking for radical outcomes, and no longer see a distinction between business consulting and technology deployment.
