Casino Group Partners With Accenture and Google Cloud to Accelerate its Digital Strategy

Casino Group, Google Cloud and Accenture announced a strategic collaboration to accelerate the technological developments of Casino Group, digitally transforming the leading French mass-market retail brand and the retail market as a whole.

The collaboration is two-fold :

The Casino Group’s B-to-C activities, such as its stores and ecommerce sites, will benefit from the deployment of innovative digital solutions, enhancing customer experience and operational efficiency, and drawing on the extensive expertise of Google Cloud (in particular on its smart analytics, machine learning and artificial intelligence solutions) and of Accenture. For Casino Group’s new B-to-B activities, such as its retail media properties, the objective is to accelerate the development of RelevanC (the group’s subsidiary specializing in data marketing solutions) by benefiting from the commercial and technological support of Google Cloud and Accenture. “This alliance with two major technology players marks another important step in the deployment of the group’s digital strategy. It will enable us to accelerate two of the group’s priorities: continuously improving our customer service through technological innovations such as AI applications, and accelerating the growth and value creation of our technological activities in data and software,” said Jean-Charles Naouri, Chairman and CEO of Casino Group.

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