One on One With AlixPartners’ David Bassuk

The holiday shopping season is fast approaching, but a new consumer study by AlixPartners shows how this year will be markedly different for retailers and shoppers than years past. The pandemic has accelerated some trends in the retail space that were already emerging, which will be playing out this year like never before. According to the survey, nearly half of holiday shoppers planned to begin their shopping before Halloween this year, a 7 percent increase over last year. The survey also found that 45 percent of Americans plan to do most of their holiday shopping online this year, a 15 percent increase over last year. To talk about the shifting importance of the holiday shopping season, we caught up with David Bassuk, AlixPartners’ Global Retail Co-Lead and Managing Partner. 

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