One on One With Crowe's Ann Lathrop

The pandemic has created some unprecedented challenges for businesses, and executives are spinning their wheels to make sense of our new reality. Crowe recently released Part II of its planned three-part Business Challenges Survey to get a sense of the biggest concerns C-suite executives, corporate board members, and other organizational leaders are experiencing at this phase of the pandemic. To dig into the survey findings, we caught up with Ann Lathrop, Chief Marketing Officer at Crowe.

Consulting: What prompted Crowe to conduct this research in the first place?