Accenture has launched a sweeping new brand campaign and a new company purpose with the goal of inspiring organizations to embrace change for the sake of value creation. It's the global firm's biggest brand move in a decade, the company recently announced.
The new campaign, dubbed "Let there be change" will see Accenture's annual media spend triple to $90 million. The campaign was developed with help from creative agency Droga5, which is part of Accenture Interactive. The campaign aims to depict both large and small change as a good thing, and as something that companies can leverage to their benefit.
"Exponential changes in technology were transforming the way we work and live before COVID-19, and now its impact has raised change to a new level, requiring companies to reimagine everything and requiring economies and entire industries to rebuild," says Julie Sweet, chief executive officer, Accenture. "In this moment, to emerge stronger there is only one choice: embrace change and ensure that it benefits all — your customers, people, shareholders, partners and communities."
