The COVID-19 pandemic has reshaped the global business world in ways we never could have anticipated. As we move beyond the crisis, companies need to start building resiliency into their corporate strategy to better weather the next major business disruption, according to a global C-suite survey recently conducted by EY.
The EY Realizing Strategy survey, which EY is touting as one of the most comprehensive of its kind in the last decade, polled 1,000 C-suite executives from companies with more than $1 billion in annual revenue. Its aim was in part to get a pulse of how executives are coping with a rapidly changing business environment, including factors like a more connected global economy, accelerated disruption, and greater exposure to macro events, EY says.
"The rules of yesterday don't apply to today or tomorrow. Companies have to proactively incorporate disruption into strategy formation or watch their organizations falter," said Jeff Wray, EY Americas EY-Parthenon Strategy Leader.
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