Technology and big data have dramatically transformed the strategic communications landscape. In the age of Twitter, where both good and bad news can travel the world in an instant, communications professionals need the latest digital tools in their arsenals. Consulting caught up with FTI Consulting’s Brent McGoldrick, who was recently appointed as Senior Managing Director in the Strategic Communication segment, heading up a combined practice of Digital & Creative Communications and Strategy Consulting & Research.
Consulting: This is a return to FTI for you. What’s changed?
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