A Strategic Marketing Approach For Contemporary Consulting Firms

Many consultants chose to go into business for themselves and open consulting firms. Depending on the particular consultant’s expertise and background, the firm’s service offerings vary drastically. However, a consultant’s knowledge and experience are not synonymous with marketing savvy. Here are vital considerations for contemporary consulting firms seeking a strategic marketing approach for business development efforts.

● Align Marketing Toward the Organizational Strategy. Regardless of the firm’s size, leaders must align the marketing program to fit the organizational design and strategy of the firm. Marketing programs will undoubtedly vary based on the number of consultants, the structure of the organization, the industry being served, and the consultant’s location. A strategic leader must understand the vision of the firm and the target audience so that marketing efforts are purposefully developed. This alignment allows for targeted initiatives. Consider the ability to hone digital tools including AdWords, social media, and search marketing for example.