The Role of Ethical Messaging when Marketing to 21st Century Consultants

By Sarah Skidmore

The consulting profession has evolved quite a bit over the past 40 to 50 years. And with the 21st century, comes the unearthing of ethical contexts and situations not relevant in the 1970's and 1980's. Though the basic principles have been around—integrity, intent to represent the client, and interactions with people of varying background—these principles look different in 2017 than they did in 1973.

Greed, white collar theft, intellectual property concerns, and corporate espionage can be applied in a whole new way with the dawn of the digital age and technological advancements completely alter the product and method of consulting services. As a consultant, or member of consulting firm, understanding practical, yet ethical ways to market yourself is critical.