The 2017 Fastest Growing Firms: Strativity Group

Strativity Group

Rank: 48 Revenue Growth: 104%

Strativity is a global customer experience design and transformation firm that cultivates purposeful relationships between brands and customers by unlocking an organization’s true potential. Strativity’s human-centric methodologies have the proven track record to emotionally engage and accelerate organizational performance and meet the evolving needs and expectations of a company’s stakeholders. “Do not seek transformation for the sake of it. Be purposeful and human about it while respecting your past success,” says Lior Arussy, President & CEO, Strativity Group. “Build our future legacy on the foundation of your heritage.” Consulting caught up with Arussy to discuss to Strativity’s revenue growth and financial performance.

Consulting: What were the main factors that contributed to your firm’s exceptional growth? 

Arussy: This year’s growth can be best attributed to a primary factor: reputation. We have experienced growth through satisfied clients expanding their scope of work and reputation in the marketplace that attracted new clients to seek our services. Investment in specific verticals have paid off as well with a growth in certain market segments such as automotive.

Consulting: How is this year shaping up for your firm? 

Arussy: We expect 2017 to be another record year for Strativity building on the success in 2016 clients’ work as well as further expanding within verticals such as the health care and automotive market segments.

Consulting: How would you describe your firm’s outlook for 2018? Where do you see the most opportunities? 

Arussy:  Our clients are struggling with managing and accelerating change. Business transformation is all the rage but with very little success track record. 2018 will be a year where clients will seek more support in accelerating their business transformation and ensuring seamless, cost effective implementation.

Consulting: What would you say are your firm’s biggest challenges in 2018? 

Arussy:  In certain areas such as customer experiences strategy and culture design, many organizations experimented with a “do it yourself” approach. Many of these efforts did not deliver to expectations which resulted in a loss of confidence. We find ourselves working with clients to re-believe they can actually do it and become customer centric despite decades of operating as a product or process centric organization.

Consulting: What does being named one of Consulting‘s Fastest Growing Firms mean to your firm, your employees and your clients? 

Arussy:  At a foundational level, everyone wants to be associated with winners. Clients and employees are proud of it and feel as partners in the process. At a strategic level, our objective since the inception was to be the leader who defines the path not just one who follows it. This is what we have been doing for the last 15 years. We intend to continue in the trailblazing approach. The award is the recognition.