How IoT Will Redefine the Theme Park Experience

The digital economy is disrupting business and information technology unlike anytime in modern history. This is enabled by the consumerization of technology, global/social connectedness, empowered consumers and digital businesses with low barriers to entry. This has put IT in a balancing act, having to support the old and improve operational stability and rapidly exploit newer technologies and operating models including highly disruptive approaches.

The Internet of Things (IoT) is an intriguing idea. As more and more people use mobile devices and wearable technology, each person will walk around with a variety of sensors and beacons that throw off signals. This creates the opportunity to invent an environment that reacts to those signals in a highly personalized way. Mobile devices have emerged as a key channel for customers who want a seamless, superior user experience through all available channels including mobile, to deliver innovative omni-channel experiences and create growth by converting customer interactions into revenue opportunities.