Faced with an environment characterized by persistently low growth, fierce competition, and demanding customers that has eroded their ability to derive a premium from traditional sources of differentiation such as product or brand, many companies across industries are increasingly looking to their supply chains as important sources of differentiation and competitive advantage.
However, companies must also deal with a long-term trend towards continually increasing volatility, uncertainty, complexity, and speed in their supply chains that shows no sign of slowing down, let alone stopping or reversing. This trend is being driven by a confluence of interrelated exogenous forces, including globalization, geopolitical and macroeconomic instability, regulatory change, changing customer behaviors and expectations, and technological change.
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