The State of Digital Marketing in 2015

By JoAnna Dettmann and Kaysha Kalkofen

Heraclitus, an ancient Greek philosopher, said “The only thing that is constant is change.” Nowhere is this truer than in the digital marketing arena; in no other industry is the pace of change so rapid and dramatic—with far-reaching consequences for all shareholders including digital marketing strategists, clients, and consumers. That said, below are the top 5 considerations you need to be aware of in 2015.