By JoAnna Dettmann and Kaysha Kalkofen
Heraclitus, an ancient Greek philosopher, said "The only thing that is constant is change." Nowhere is this truer than in the digital marketing arena; in no other industry is the pace of change so rapid and dramatic—with far-reaching consequences for all shareholders including digital marketing strategists, clients, and consumers. That said, below are the top 5 considerations you need to be aware of in 2015.
More Mobile: Catering to the mobile consumer will be top priority for both traditional and digital marketers. After all, Forrester predicts that by 2020, one in every five sales will result from consumers on mobile devices. The mobile consumer takes less than seven seconds to act when interacting with sites; they are less patient, but more primed for purchase. As such, organizations will focus on a truly responsive website design (a site designed to automatically adjust to a mobile screen).
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