With more than two decades of analytics and insight under his belt, Dr. Eugene Roytburg, managing partner and co-founder of Deerfield, Ill.-based 4i Consulting, knows a thing or two about helping clients wrap their heads around the influx of data companies are swimming in these days. Roytburg stresses the importance of companies making the leap from intuition-based decision making and trusting in the insights hidden in all that data, provided they know what they're looking for and how to read it in the first place.
Consulting: How and why did you come to co-found 4i?
